Awakening one community at a time...naturally!
On the surface, Natural Awakenings may seem like many other publications, both in and outside this market. Upon closer inspection, however, the differences are significant and lend to the strength and effectiveness that Natural Awakenings brings to any marketing and/or promotional strategy.
Consider the following diagram:
The components of this "triad" are key in the effectiveness of any publication. The difference with Natural Awakenings of East Michigan lies in the depth and quality we provide in each of these areas. Nothing is left to chance in assuring that we provide the best quality magazine to the right audience, at the right time, and that we maximize potential for our advertisers using the various strategies we have continuously developed nationally since 1994 and, here in East Michigan, since 2003, the year we began publishing in this market.
Each month Natural Awakenings advertisers and writers provide the tools our readers need to assist them on their path to health, wellness and sustainability for themselves, their families and even pets. We feature articles by both nationally known authors and local professionals in the natural, integrative and complementary health, wellness and sustainability fields. Additionally, we provide news and events that are happening in our community—and around the globe. We encourage local professionals and experts to submit articles, news and other content that will educate and inform our readers and empower them to live a healthy, sustainable lifestyle. For more information on submitting articles, click here.
As an advertiser we will develop a program for you that includes one or more of the other Editorial / Content departments, such as NewsBriefs, HealthBriefs and GlobalBriefs, Community Spotlights, our Community Calendar of Events and if it makes sense for your business or practice, Feature Articles.
Each of these components can be evaluated, and those best suited for your needs recommended, in order to strategically magnify your presence in the magazine each month you advertise, then complementing and enhancing everything all other marketing you do–whether another Natural Awakenings service, or other marketing you already have in place. It all works together.
Our targeted distribution reaches over 80,000 affluent, well-educated and health-conscious reader-base each month, all of whom eagerly seek resources that will improve their health and well-being. We distribute through hundreds and hundreds of local distribution sites in Oakland, Macomb, Livingston and Greater Genesee/Lapeer counties. Typical locations would be your local health food stores, fitness centers, book stores, health care facilities, restaurants, practitioner's offices and wherever free publications are generally seen.
We also plan our circulation in a very strategic fashion, making sure that we have ample distribution in and around our advertisers. Distribution locations are closely monitored to make sure they "move the magazines" each month. Lackluster or poorly performing distribution locations, the main downfall of poorly managed distribution networks, are regularly "groomed" out of the route and replaced with new, more viable locations.
In short, not only is Natural Awakenings everywhere, but we know it's found in the most effective distribution locations to provide the best reader penetration in this region...creating more for qualified clients for our advertisers.